While it's relatively easy for thieves to defeat numbering systems and brand labels, they quickly realize that DataDots poses an impossible challenge. DataDot Technology not only marks, but layers an exclusive identification code on an item, and registers that code in an international, secure database which can be accessed by law enforcement. When assets "Protected by DataDots" are encountered, they're generally bypassed for items that are unmarked and uncomplicated. Thus, DataDots not only helps authorities trace stolen items, but deters a heist.